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the Compeers AI team

What we're reading, building and presenting — articles on AI powered market research, enterprise insights, and the future of how teams turn evidence into decisions.

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August 3, 2026

The State of AI in Market Research in 2026: From Hype to Trust

How has the market research industry's attitude toward AI changed over the past year? Based on a review of recent articles from leading industry publications, this article explores the shift from AI hype to practical questions about trust, data quality, transparency, and human oversight. It explains why the conversation has moved beyond speed and automation toward building AI-assisted research workflows that remain rigorous, verifiable, and evidence-based.

July 29, 2026

Five Questions to Ask Your AI Persona Vendor in 2026 (Before You Trust the Output)

July 27, 2026

Where AI Belongs in Market Research (and Where It Doesn't): A Practical Guide for Insights Teams (2026)

July 21, 2026

How to Test Synthetic Respondents Without a Data Scientist: A Practical Validation Guide (2026)

July 15, 2026

Why Synthetic Respondents Fail the Test of Stable Measurement (2026)

July 13, 2026

How to Chase Consistency Until Your Brand Becomes Forgettable: Why Synthetic Personas Can Miss Consumer Contradictions (2026)

July 6, 2026

The Hidden Cost of a Multi-Tool Research Stack in 2026

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