Use Cases

Quantitative Research Use Cases

1. Brand Health Tracking — Track brand perception, loyalty, and sentiment shifts over time through automated analysis.
2. Concept Testing — Evaluate product, packaging, or marketing concepts by measuring consumer preferences and emotional reactions.
3. Ad Effectiveness Measurement — Analyze engagement, recall, and sentiment to optimize ad performance.
4. Product Usage & Attitude (U&A) Studies — Assess how consumers interact with products, their pain points, and areas for improvement.
5. Competitive Benchmarking — Compare brand performance to competitors to uncover strengths and market opportunities.
6. Message & Claims Testing — Evaluate marketing claims for clarity, persuasiveness, and audience resonance.
7. Path-to-Purchase Analysis — Map decision-making processes to enhance conversions and reduce friction.‍
8. Customer Segmentation — Identify distinct consumer groups using clustering algorithms for targeted marketing.
9. Key Driver Analysis (KDA) — Identify factors that drive satisfaction, perception, and purchase intent.‍
10. Pricing Sensitivity Research — Determine optimal price points using methodologies like Van Westendorp and conjoint analysis.

Qualitative Research Use Cases

1. Qualitative Thematic Analysis — End to end qualitative research analysis — from discussion guide generation to first-draft, editable PowerPoint presentation and video collage. 
2. In-Depth Interview (IDI) Analysis — Automate transcription, coding, and sentiment extraction to surface key insights.
3. Quali-Quant Segmentation — Transform qualitative insights into statistically valid audience segments by analyzing IDIs and focus group recordings. We build best-in-class ML models on qualitative data to create deep, behavior-driven segments that combine human context with quantitative rigor.