‍How a Compeers project
actually runs

A researcher runs every project from kickoff through delivery.

When your team uses the platform, that is your researcher. When Compeers runs the study in a full-service engagement, it is one of ours. Either way, the researcher reviews and approves the methodology and the AI's output at every step, and every output stays tied to the business question the study was set up to answer.

AI handles the stages that traditionally stretch a project by days or weeks: desk research, first-draft questionnaires, survey programming, data cleaning, crosstabulation, verbatim coding, charting, and first-draft reporting. The researcher makes the final call on every step and every output.

We can work with your preferred survey platform panel provider and manage the end-to-end data collection process, including sample acquisition. If you don't have a preferred vendor, we tap our network of trusted partners and still manage the process end to end.

Compeers AI supports a broad range of quantitative and qualitative market research, from standard surveys and interviews to advanced analytics projects. Teams can use Compeers for concept and product testing, brand and customer research, segmentation, pricing research, key-driver analysis, MaxDiff, conjoint analysis, TURF, in-depth interviews and focus groups and soon qual-at-scale projects.

‍Because the platform supports the workflow from research design and data collection through analysis, visualization, and reporting, it can be used for both straightforward research questions and more complex strategic studies.

Using a single, unified research platform helps lean insights teams reduce tool fragmentation, manual coordination, and duplicated work across the research process. It allows a small team to manage more projects efficiently while maintaining consistency from research design through analysis and reporting.

Yes. Compeers AI can analyze multiple related research projects together, including qualitative and quantitative studies, to identify patterns and generate insights across a broader body of research. Teams can also combine research data with other relevant business data, such as sales, category, customer, or operational data, enabling a more complete analysis of the business question rather than viewing each research project in isolation.

This helps teams extract more value from research they have already conducted and connect what consumers say with what is actually happening in the business. It can also reveal relationships and insights that may not be visible when individual studies or data sources are analyzed separately.

Compeers AI can turn research data into insights, visualizations, and first-draft reports within minutes to about an hour after data collection ends, depending on the project and analysis required. Because data processing, analysis, visualization, and reporting happen within the same platform, teams can move from completed fieldwork to decision-ready output far faster than with a traditional research workflow.

Once the data collection ends, Compeers executes the following tasks:
- Data cleaning, including straightliners, speeders, duplicate IP addresses, bot-generated responses, inconsistent responses, etc.
- Initial visualization for data exploration
- Full cross-tabulation and analysis, including significance testing
- Open-ended coding
- Any modeling for advanced analytics, as needed
- Simulator and solver for conjoint and max-diff projects
- Typing tool for segmentation projects
- First-draft executive summary
- Stories (an industry-first storytelling capability)
- First-draft report generation

The above process may take minutes to up to an hour depending on project complexity and sample size. The key point is that at every step, users can stop the model, modify the instructions sent to it, and edit any model-generated response. This ensures that the user, not the model, remains in control throughout the research process. The purpose of Compeers AI is to let researchers use their domain expertise and knowledge of the business and its stakeholders where they add the most value. By reducing the time spent on the mechanics of research, Compeers enables them to spend more time on interpretation, strategic thinking, and advising stakeholders.